Social media is everywhere. Selling your Mosman or Lower North Shore home for a maximum price, requires a comprehensive Social Media strategy. The team here at Metcalfe Real Estate in Mosman have engaged one of Sydney’s leading marketing agencies, The Collective Co. This provides them with exceptional infrastructure to ensure vendor’s utilising Metcalfe Real Estate has the most comprehensive marketing and social media sales program available. The Collective Co. has a team of marketing strategists and designers that provide cutting edge content to ensure your home’s unique selling proposition truly shines and that your home is clearly differentiated from other competing properties on the market. The Collective Co. has prepared a suite of marketing options for the team at Metcalfe Real Estate and these options are carefully considered when finalising your home’s marketing campaign. Here’s why we think this is so important.
For many people, social media is used daily for entertainment, socialisation, and even news consumption — (that’s what we use it for, anyway). It is therefore essential to use this channel to sell your home and create interest from the widest possible audience.
Over the past two decades, Social Media has risen as one of the primary marketing channels. With over 40% of the world’s population on social media, it’s critical when selling your house that you work collaboratively with the team at Metcalfe Real Estate to devise an effective social media strategy to reach your intended audience. By hiring Metcalfe Real Estate to sell your Lower North Shore Home you gain access to an external social media consulting service in The Collective Co. which takes the time to ensure your social campaign is exceptionally well presented and executed brilliantly. See what they have done for our very own Instagram feed.
Some trends outlined below demonstrate the importance of getting your socials right.
- Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.
- Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.
- 50% of consumers say that seeing user-generated content would increase their chances of buying products through a brand’s social media.
If you are taking your Mosman or Lower North Shore property to market, why not call Metcalfe Real Estate to discuss how they can help get your socials right? Call Simon on 0474 773 034 to discuss how he and his Mosman based team can help you.
Source: The Collective Co. & Hubspot.com